FondArt

Concept, Branding, Mobile UX/UI

In this eight-week long project for the Google UX Design Program, I worked as UX researcher and UX designer in the research & empathizing, defining, ideation, prototyping, testing, and visual design phases.

I created “FondArt”, a complementary mobile application for an Italian art museum called Fondazione Art. The target users are museum visitors who need access to artwork information at their fingertips.

The Problem

Some visitors experience obstacles when it comes to accessing artwork information at a museum. Crowding, time constraints, and different ways of processing new information can prevent visitors from maximizing their learning experience.

The Solution

FondArt is an application that allows visitors to access artwork information in their own space and at their own pace.

Role

UX Researcher & UX Designer

Responsibilities

User research, wireframing, prototyping, usability testing, UI

Time Frame

September to December 2023

The Process . . .

User Research & Empathizing

Research Methodologies & Approach

User Interviews

Competitive & Comparative Analysis

User Journey Mapping

Feature Prioritization

App Usability Testing

Research Goals

What tools and methods are successful in taking in new information in a public setting?

What kinds of obstacles are present in museums that prevent visitors from having a better experience?

User Interviews

I conducted interviews to understand the users I’m designing for and their needs.

A primary user group identified through research was adult visitors who want more depth & variety of context to supplement the visual artwork (whether on the placards or beyond).

This user group confirmed initial assumptions about art gallery visitors, but research also revealed that a lack of gallery placards was not the only limiting factor.

Other user problems included crowding, time constraints, and physical or learning disabilities that might make it difficult to physically access these placards in the first place.

User Pain Points

Creating User Personas

Mapping out a User Journey

Defining

Creating a Problem Statement from a User Persona

Peter Sarkov is an avid art & history teacher who needs better access to information at museums without time limits or physical constraints, because he wants to learn more & enrich his museum visit/experience.

Creating User Stories

Peter Sarkov
As a visitor who is a teacher & an avid learner myself, I want to access the information on the placards at my own pace & in any space, so that I can learn more about the artwork and infuse my teaching with more context.

Yue Chan
As a visitor who is an around-the-clock engineer & parent of a 10-year-old, I want to be able to “bookmark” gallery pieces and accompanying info, so that we can reference the artwork beyond the gallery, without a time limit.

Goal Statement

Our FondArt app will allow users to have virtual access to museum learning materials.

This will positively affect visitors who feel limited by time constraints, crowds, or lack of information available. They will be able to take in info at their own pace & environment, creating a more personalized, informative, and enriching experience.

We will measure effectiveness by performing visitor exit surveys in-app & reading user reviews.